LONDON, 15 January 2026 — OneBefore, an MGA specialising in accident, absence, health, and travel insurance, is launching a distribution partnership with digital healthcare solutions platform CoverCubed Limited, expanding OneBefore’s footprint in the small and medium enterprise (SME) market while bringing CoverCubed to the UK.
The partnership launches with OneBefore’s accident and health (A&H) cover, tailored to SMEs, contractors and self-employed individuals. Through CoverCubed’s platform, OneBefore will be able to distribute directly to UK customers.
Vered Lobel, CEO of OneBefore, said: “Small businesses and sole traders are often most vulnerable to income loss, without the safety net of paid medical leave provided as standard to those in larger businesses. Without comprehensive A&H cover, these businesses risk severe financial ramifications if illness or injury strikes.
“Extending our work with individual consumers into this part of the SME market is a natural evolution of our work. Our partnership with CoverCubed addresses this critical gap in consumer needs, while enabling us to directly reach customers and make this essential cover more accessible for UK policyholders. CoverCubed has already demonstrated success in connecting South African businesses with vital insurance protection, and we are excited to be the first to collaborate with the platform as they make their entrance into the UK market, and where we expect to help thousands of small business owners and self-employed individuals protect their livelihoods."
Geoff Du Preez, Director at CoverCubed, said: “Expanding to the UK market is a long-held ambition for CoverCubed, and we are delighted to be making a first step through our partnership with OneBefore. Given the similarities between the two markets, and the strong relationships between our two teams, this was a natural progression for our business. With this launch, we will be able to provide tailored protection to an underserved sector of the UK market.”
Media contact
Victoria Sisson
Omnia Partners
07941 294872
About OneBefore
OneBefore is an underwriter-led Managing General Agent specialising in consumer insurance, primarily focusing on Accident, Absence, Health and Travel insurance in the UK consumer market. Established with the distinct objective of seamlessly bringing together forward-looking distribution partners with effective underwriters, OneBefore offers affordable, straightforward, and meaningful insurance solutions for people and businesses. Powered by experienced professionals with a commitment to excellence, OneBefore aims to set new industry standards and establish itself as a trusted partner in risk management and financial security.
About CoverCubed
CoverCubed has tackled the traditional linear broker environment and created a dynamic, relationship based virtual ecosystem that allows for flawless service delivery.
Cultural expertise based on long standing relationships allow for background research and development to ensure you, as the client, receive the transparent services that we promise. Our interactive platforms are designed to be seamless and convenient whilst friendly on the environment. Virtual and paperless services are maximized to ensure our footprint is organic and growth is honest.